Strategic Planning for Nonprofit Organizations

Adapting proven corporate marketing tools to the nonprofit sectorFor strategic planning to be truly effective in the nonprofit setting, some special issues must be considered–the relationship between board staff, limited resources, and more. This Second Edition and its companion Web site breaks strategic planning into six steps, uses field-tested worksheets, and carries a real-life case study through the entire process. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.