The Best of Branding

In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index?. This index, which for more than a decade has compiled branding results from more than 1, 000 companies, is today`s most influential and exhaustive database on what works, what doesn`t, and why. In-depth interviews with the executives responsible for today`s most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.