The New Investor Relations

If you are an investor relations (IR) professional or top executives in one of America`s thousands of publicly traded companies, you are no doubt struggling to communicate corporate news effectively in this on-edge, suspicious environment of 24/7 financial information. Stock value can be gained or obliterated quickly, based in no small part on how well you make your company`s case and manage expectations. Earnings announcements, analyst reports, insider stock transactions (even if legal), and more all have a magnified impact on stock movements in today`s climate.With contributions from leading IR experts, Benjamin Cole, a noted financial journalist and author, has put together an incisive and practical roadmap to success in investor relations today. Filled with colorful anecdotes and case studies of good—and bad—IR, this book will provide indispensable, hands-on guidance to the CEO, the CFO, and all investor relations professionals, whether inside or outside the corporation. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.