Corporate Branding
Corporate Reputations, Branding and People Management
The book is aimed at helping HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.
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Essentials of Corporate Communication
This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways.
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Corporate and Organizational Marketing
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers.
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Branding : Brand Strategy Design, and Implementation of Corporat
Sale Price: $16.50*
Retail: $29.95 (45% off!)
(Textbooks)
The book, "Branding : Brand Strategy Design, and Implementation of Corporate and Product Identity", by Helen Vaid (Edition: 03).
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Inclusive Branding
This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture.
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