Corporate Relations
Corporate Reputation & the Bottom Line
All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation.
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Corporate Reputations, Branding and People Management
The book is aimed at helping HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organisations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management.
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Challenge of Organising and Implementing Corporate Social Responsibility
There is an unmistakable yet 'fuzzy' societal, organizational and political movement often referred to as Corporate Social Responsibility (CSR). Often it emerges at the boundary of the business enterprise, expressed in changing relations with stakeholders and society at large.
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Executive's Guide to Corporate Events and Business Entertaining
An industry expert shows readers how to get the best return on investment from corporate eventsCorporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.
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Multinationals in their Communities
Multinationals can impact significantly on the quality of social relations within the communities in which they operate. A key way they do this is through their corporate citizenship projects, funded as part of their corporate social responsibility programmes.
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Corporate and Organizational Identities
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity.
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