Corporate Relations
Contemporary Issues in Financial Reporting
With the collapse of Enron, and other similar scandals, financial reporting and its relation to corporate governance has become a contentious issue.
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Sustainability
Sustainability explores two of the major challenges faced by organisations in the 21st century.
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The Essentials of Corporate Communications and Public Relations
Sale Price: $25.05*
Retail: $39.95 (37% off!)
(Overstock Books)
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Corporate Community Relations
The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior.
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Strategies and Tools for Corporate Blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to
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The Auction App
How companies such as L.L.Bean and Sun Microsystems are using online auctions to help boost their bottom lines?
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