Corporate Strategy
Corporate Financial Strategy
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(eBooks)

Corporate Financial Strategy is a practical guide to understanding the elements of financial strategy, and how directors and advisors can add value by tailoring financial strategy to complement corporate strategy.
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T.
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Harvard Business Review on Corporate Strategy
This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are sharping today's corporate strategies. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Corporate Strategy
Attempting to challenge male-dominated theory, this book focuses on the corporate strategy arena. It is of interest to corporate strategists and social theorists.
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Corporate Strategies Under International Terrorism
Corporate Strategies under International Terrorism and Adversity raises key issues facing international business and management in an era of global uncertainty.
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Inside-Out Marketing
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and ex
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