Ethics in Public Relations

Ethical Practice in Public Relations provides a framework for understanding important ethical concerns in the field of public relations and corporate communications. It helps the reader to clarify their own principles and values and acknowledge the ethical dilemmas inherent in public relations. Overall Ethical Practice in Public Relations gives the reader the tools and knowledge to enable them to make ethically defensible decisions: this is fundamental to the professionalism and credibility of the field. The book is divided into four sections. What Lies Beneath explores the underlying ethical principles and sets up an ethical framework. Ethics and the Practitioner focuses on the individual, how a sense of morality develops and how this impacts on work situations and decision making. Strategies and Dilemmas examines PR strategies and tactics widely in use today and looks at how these relate to basic business ethics. Finally, Ethics and the Organization takes a broader perspective by looking at the role public relations plays in the ethics of organizations.