Multinationals in their Communities

Multinationals can impact significantly on the quality of social relations within the communities in which they operate. A key way they do this is through their corporate citizenship projects, funded as part of their corporate social responsibility programmes. This book analyzes the nature and effectiveness of these projects using the theoretical and empirical insights of recent social capital literature. The authors demonstrate how multinationals can play a more significant role in building socially successful communities in developing countries.